I.n.n.o.v.a.t.i.o.n

When i first time entered the ITOT class,i really didnt have any idea for what is innovation? Then,as days goes by,i realized that how importance it is to an organization. Innovation exist when a group of people,generated ideas,put their efforts,think creatively to be the most outstanding team. They have to think of how to be different instead of doing better. Why is that?? Here we go,.Given a situation which is IT aplication is widely used in management nowadays.Most of companies and organization or industry players familiar with it.So, how to create the competitive advantage in this situation?The solution is, we as individu have to think creatively, and innovatively as a team, and look outside the box to beat the rest..It's not easy to be unique huh?